The Core Components of a Marketing System!

The core marketing system of a company comprises the suppliers, company, marketing intermediaries and target customers. The success of the company is also affected by competitor’s presence and other segments of public. The management has to watch and plan for all these factors to serve and satisfy the specified set of needs of a chosen target market.

  • Supplier selection:

A company has to choose suppliers who offer the best mix of quality, delivery schedule, guarantee and low cost. Say, a firm involved in manufacturing confectioneries has to procure sugar; cocoa, caramel, milk powder etc., Labor, equipment, fuel, electricity and other factors of production are also to be obtained. If the company’s product has a good market, it can opt for continuous production. If it is a growing firm, it cannot go for voluminous production, but only supply goods against confirmed orders. In either case, the choice of suppliers is determined by one major factor called ‘cost’. Of course,one can never compromise on quality and so the company has to decide whether to purchase the inputs or make its own.

The relationship of a company with the suppliers should be of a long-term nature, since any sudden change in the supplier’s environment will have a substantial impact on the company’s marketing operations. Sudden supply shortages, labor strikes and other events can interfere with the fulfillment of delivery promises to customers. This will result in sales decline in the short run and loss of goodwill in the long run. Back orders lead to loss of customers and in course of time their trust. The business firms must plan for alternate source of supply to avoid the risk of over-dependence on any one source of supplier.

  • Company

The marketing department has to work in tandem with the other departments of the company, namely, finance, production, personnel and research and development, while designing and implementing its marketing plans.

Finance department – has to be consulted for the funds available to carry out the marketing plans.

Production department – to gauge market demand and to decide on the supply of products based on demand.

R and D – new product development.

  • Marketing intermediaries:

Channel members are the link between the company and the customers. Agents and middlemen find customers who are wholesalers or retailers to take on the title and sell the merchandise. Also there are physical distribution firms who assist in stocking and moving goods from the warehouse to the destinations. The marketing executives have to deal with these intermediaries prudently in order to enhance the operational efficiency of the marketing function. Logistic firms, shippers and airliners help to move the goods from one location to another.

  • Competitors:

All the business firms in a particular market segment vie for the same resources and customers. A car manufacturing company in an automobile industry has to compete with other car manufacturers as well as with two wheelers. This implies that competition may come in different forms and each company has to identify potential threat from competitors, study their activities and capture their moves to win over the competition.

  • Public

A company has to keep a watch on people’s preferences to satisfy their requirements and also companies are expected to give back something to the society in the form of social welfare measures. People belonging to different culture groups with differing attitudes, lifestyles and tastes have a great impact on a company’s ability to achieve its objectives.

Markets whether homogeneous or heterogeneous must serve the purpose of satisfying the customers by providing more than what is being asked for. This discussion is with relevance to the factors that rule the micro environment of a marketing plan and there are greater forces in the outer environment looming large, say, social, political, legal, environmental and the like, which have to be tactically handled by the management to overcome the challenges and exploit the opportunity.

For additional local www ufabet visit ufabetworld. A website like will provide you with the highest quality in the industry. If you are not interested in Online palengke , then you have already missed a lot.

Find New Life For Old Tarps

Tarps are one of the most versatile items to have in your home or garage. The wide variety of sizes and materials makes them useful in many applications from protecting your car or boat from the elements to using them to haul leaves and debris across your yard.

When they’re new, these covers can protect almost anything but eventually, they wear out. Like most things, they can be reused and repurposed when they’ve outlived their original function. Instead of throwing them away here are some creative uses for an old tarp.

Reusing Your Tarps

What you reuse a tarp for depends on the type of material it is made of. Poly materials are great for waterproofing applications whereas canvas is better suited to protecting items that need breathability. With a good pair of scissors and some creativity there is no limit to what you can do with an old tarp!

Protect Smaller Items From The Elements

Just because a tarp is damaged in one area doesn’t mean the whole thing is bad. With a little creativity, you can re-fashion the old material for use in the same application. For example, a boat cover may break down and weaken over time on the top, which is where it gets the most direct sunlight, rain, wind and snow. But the sides might still be in perfectly good shape. If so, you can easily cut the damaged parts of the tarp off and cut down the good parts to fit other applications. A boat cover may be cut down to become an engine, seat or battery cover, used to wrap up fishing gear or protect the spare tire on the trailer. Use bungee cords to hold them in place.

Probably one of the most common uses for tarps, old and new, is to cover the backyard woodpile to keep your firewood dry. You can take that a step further by covering up your backyard fire pit if you know you’ll be using it soon but rain is in the forecast. When a tarp wears out, check it for sections that are still in good shape, then cut them into a manageable size and use that to create a handy log carrier.

Protect Delicate Areas

Canvas offers protection from wetness but allows air to circulate through. In their prime, canvas tarps are commonly used by painters as drop cloths and to protect outside items from rusting. Once they wear out, tears, rips and holes make it harder for these tarps to remain water-resistant, but they still have plenty of functions. They can be used to protect plantings, flower beds and garden crops from early or late frosts or use them as trunk or truck bed liners if you’re going to be hauling muddy or dirty materials or want to protect the interior surface of your vehicle.

Fun For The Kids

You can use your old tarps in practically any situation where you need to protect or cover something, but they can be used for good old-fashioned fun too. Drape the tarp over a cord hung between two trees and make a play tent for your kids. Use it to cover up a sandbox or kiddie pool or create an awning to provide a shaded area to play. Lay it on the floor and let them sit on it during messy activities like playing with modeling clay or finger painting. Clean up will be a breeze!

Next time you’re faced with a worn out tarp, take a minute to think about other ways you could use it or pieces of it. You’ll be surprised by how many ways an old tarp can be repurposed. In the process, you’ll save money by not having to buy new products for these uses and you’ll also extend the life of your tarp.

The Proper Way to Dispose of Brake Cleaner and Other Hazardous Materials

It is the time of year for fun with the family, building carrot-nosed snowmen, and eating more chocolate than your sweet tooth can handle. It is also the time of year for dragging all of those Christmas decorations out of your garage as well. If you are having a little trouble reaching all of those boxes, you may need to clean out the garage.

Be careful, though. Certain items from your garage can not be simply placed on the curb for the normal rubbish collection. Items like car batteries, old brake cleaner, pesticides, and old oil must be disposed of properly according to your local council rules and regulations.

Disposing of Hazardous Materials

Before you dispose of any material that may be considered hazardous, or harmful to human health or the health of the environment, contact your local council. You can easily find the name, phone number, and website of your local council by visiting the official UK government website and entering your postcode or street and town information.

Your local council should be able to provide you with a detailed list of their recycling and disposing practice. For instance, some may dispose of paint for you, but will only pick the paint up on certain days of the month. Until then, you may want to figure out how to reduce the amount of waste in your garage so piles of plastic oil bottles and leftover coolant aren’t taking up a lot of space and keeping you from reaching your Christmas decorations.

  • Coolant– In previous years, you may have simply tossed your old coolant on the ground to control the weeds around your home. Today though, you know that this is no longer acceptable and is very harmful to the environment. So what do you do with all of that leftover coolant? First, make sure you drain all of the coolant into a new drain pan so it does not come into contact with any oil. Call around your neighbourhood to different auto parts stores. Some of these stores have their own coolant recycling machines, which distil the coolant. The shop can then add an additive to the coolant and it can be used as if it was new.
  • Paint Thinner and Gasoline– Have just a little bit of gasoline or paint thinner sitting in your garage? If there is only a small amount, there is an easy way to get rid of it. Find a well-ventilated, warm area out of the reach of small fingers and pets and let it sit open until it is completely dry.
  • Brake Fluid– When you bleed your brakes, catch the run off in a jar. Keep the jar open for a few months (out of the reach of children, away from fire or sparks, and in an area where it will not be knocked over.) After a few months it will have absorbed enough water from the air to reduce its boiling point. Pour the brake fluid in a pan of cat litter and set it out of the way for a couple of days. A few days is all it takes for this hazardous material to evaporate.
  • Brake Cleaner– Brake cleaner can be very hazardous to both your health and the environment if it is not disposed of correctly. Never dispose of it in your sewer, storm drain, or down your kitchen sink. Once you catch your brake cleaner, it will actually evaporate after a while, leaving you with only the dirt and grime you cleaned off your brakes. However, it is important to contact your local council and make sure this practice is allowed before you try it.

When you need to clear out your garage this holiday season, make sure you dispose of your hazardous materials, like brake cleaner, correctly. Before you set it on the curb, contact your local council and find the best ways to get rid of harmful materials.

GATE and FENCE Accidents and Injuries

Malfunctioning gates and fences can cause catastrophic and traumatic bodily injury and death.

There are as many ways to become injured by a gate as there are types of gates. Whether the gate was part of a residential or commercial property, hotel, hospital, themed attraction, or penal institution sally port, malfunctioning gates have been the reason for all types of personal injury and wrongful death claims.

Personal injury and wrongful death cases are sometimes caused by defectively operating products associated with a multitude of problems. Some are caused by damage created by outside forces such as vehicular impacts or adverse weather conditions. Others are due to improperly maintained sliding or swinging car barriers or overhead apartment complex garage portals. Many are directly related to unprofessional service providers failing to understand required equipment problems that were later the cause of a claim. Other claims have proven to be the fault of the person injured. Each claim has been completely different, yet share many of the same types of related common component issues.

The most important part of investigation into the injury is to be able to thoroughly evaluate the gate, related parts, and service provider involvement. Sometimes the gate and operators have been removed, destroyed, or lost. In those cases, photographs and videos of the incident are all that is left to be analyzed. In some claims, as a result of years of neglect, gates have become disconnected from their tracks, welds have broken, or the gates have fallen apart and on to someone. In other claims, the electric gate operators have imparted severe forces to turn an otherwise well maintained gate into a potentially fatal weapon. Deferred or improperly maintained gate operators missing critical safety devices have failed to protect users from impact injuries. Some injuries have occurred due to abuse of some kind by the party now making the claim.

Gates and their associated operators have the potential to become deadly.

In the case where a small child was crushed behind a moving gate, it was because the gate had an improperly operating closer. No safety devices were ever installed with this system, as the contractor that had provided the equipment had opted not to plug in a couple of required modules, due to his lack of understanding of what the modules did.

In another case, there was no adjacent on/off switch near the gate. In one case, a workman was trapped and ultimately crushed between a stone wall and the gate when the gate mechanism was activated from a remote location. Ironically, the worker was the son of the man that had installed the gate several years earlier. No disconnect switch was ever provided because the installer was not aware that a local disconnect switch was required.

Gate & Fence Service Providers

Having examined thousands of pages of deposition testimony related to gate injury and wrongful death claims, it is often discover that the local gate service provider is insufficiently qualified to perform the required evaluation or preventative maintenance and lacks the knowledge of the systems installed. The subject gate operator installation was merely an adjunct to his normal scope of business which is installing yard fencing materials or other landscape products.

Many gate injury cases have been brought against homeowners’ and condo associations that had service agreements with unqualified service providers. Repeatedly, testimony has shown that no formal training of any kind was ever given to the service provider. Often the reason for this lack of professionalism is due to what is commonly referred to as “watch one – do one – teach one” training. A new employee will “ride along” with a more experienced, although never properly trained employee or owner of a fence materials company. As this new employee is “taught” how to “service” the gate systems, wrong information or overall disjointed information is imparted as “how to service and maintain” these products. Eventually the new employee, often after only a couple of weeks of observation, is given his own truck and sent out to provide maintenance to products that he has only seen once or possibly helped test. Later, as need dictates, that same employee with whatever information and minimal experience he has acquired may be charged with training the next generation of gate service providers.

If an organization such as a homeowner’s condo association relies upon a “professional service provider”, and a full time ongoing maintenance contract is in place with that service provider, it is generally easy to make a direct connection between a defective condition and that service provider.

If there is no maintenance policy established with any service provider, and repairs are only made retroactively, there is less in the way of cause and effect that can be directly attributed to any service company. However, improper workmanship and wrong evaluations by a so called professional service provider may still attach that provider to an injury claim.

Gate Injury Accidents & Claims

Woman hits gate with car, then gates falls on her as she walks underneath it

A woman attempting to enter a high lift rolling gate system in a commercial high rise building struck the gate with her car. As she could not gain access to the parking area, she entered the building through an adjacent single pedestrian doorway. When the automatic lift mechanism was activated, the gate, having been damaged, fell apart and fell onto the woman. The event was recorded on video as it happened. In this case, the woman never admitted to driving her car into the closed gate and failed to inform anyone that she had done so. After the gate collapsed upon her, the security camera recording of the entrance showed that she had in fact hit the gate with significant force. The impact from her vehicle created several bent component parts in the rolling gate which created a condition that allowed the gate to become stuck and un-tensioned. The gate, became disconnected from the activation drum, over-rotated and spilled upon the woman that was standing underneath the opening. In this claim, the gate was regularly maintained by appropriate service providers, and the damage created by the impact with the car was the sole cause of this injury.

Forklift driver hits gate, delivery driver is buried by gate

A forklift struck a loading dock gate from within, and when the awaiting delivery truck driver began to enter the loading bay from the outside, the gate became dislodged and crushed him as he crossed under the damaged gate. Real time video recorded the incident. When the forklift driver hit the loading dock gate, he was unconcerned. The delivery driver attempting to access the opening was unaware that the gate had been broken by the forklift and upon raising the security gate he dislodged the now broken gate pieces and was unfortunately buried by the broken slats and fasteners.

Small child entered fenced pool area when the slat spacing was not up to current codes

A four year old child playing unattended in the backyard of an apartment complex was able to climb through a pool fence surround and fell into the common area swimming pool. The child was found struggling in the water and pulled to safety prior to drowning. The resident/parent of the child filed suit against the apartment management and ownership. A claim was made that the child should have never been left alone in the apartment yard by the management. Signs had been posted warning that there was no lifeguard on duty, and that the management made the tenants aware that they were using the pool at their own risk. The expert witness found, after examining the pool fencing system, that the spacing of the vertical and horizontal fence bars was inappropriate and did not meet any code requirements since the apartment had been built. The pool was apparently in place prior to the construction of the new apartment buildings and the gate and fence had not been changed or upgraded to meet current code compliance. The fact that the child was able to gain access to the pool by slipping his body sideways between the vertical bars was quickly recognized when the site inspection showed that an 8″ sphere would easily pass between the fencing. Building codes at the time of the apartment construction clearly stated that no more than a 4″ sphere should be allowed to pass between any fencing materials. During mediation of this claim a reasonable agreement was reached between the two parties, and the pool fence was reworked to comply with current standards of safety.

Overhead security gate falls on warehouse worker

A worker in a commercial warehouse had an overhead security gate fall on him when the reel detached from the gate brackets shortly after being serviced by an overhead door company. Partial video coverage was available. Service had been performed on the overhead gate the previous day. The service providers had failed to properly reattach the gate curtain to the operating drum. After the gate was opened and closed one or two times, the gate mesh separated from the overhead mechanism that was designed to operate the gate. The service providers failed to test the gate after the repair was made and left the gate in an unsafe condition that created the injury. There was enough video evidence that was observed that showed that the service providers were directly responsible for this injury.

Parking lot gate falls on pedestrian

A manual rolling parking lot gate system was hit by a truck as the truck attempted to enter the parking lot. An hour later, a pedestrian walking past the gate was hit when the gate fell over as the brackets attached to the cinder block wall had been pulled off of the block wall by the truck impact. When a truck ran into the rolling gate in this case, the force dislodged the aged hardware that was installed into voids in the cinder block wall system. The loose hardware lost its ability to connect the gate rail system and the gate was left precariously balancing on the now damaged tubular sliding system. Wind or vibrations from passing traffic created enough force to topple the now loose gate onto the pedestrian walking down the street.

Delivery truck damaged by gate

During a product delivery the truck driver using a powered pallet jack struck a rolling gate, moved it off of the steel track embedded in the concrete, and pulled the door away from the designed path of travel. The gate fell over and damaged the delivery truck. A truck driver making deliveries using a powered pallet jack was unaware that he had made contact with the parking gate fence as he was bringing the last pallet into a commercial warehouse. It was discovered that over a ton of materials were being moved by that pallet jack. Due to the fact that the pallet jack was powered, the truck driver never felt the impact with the gate as the pallet struck and pushed the gate off of the floor track. The gate bent away from the tube railing that it normally moved on and fell over onto the truck just as the pallet jack was being lifted up onto the rear tail gate lift of the truck. Fortunately for the driver, the truck was the only casualty in this claim.

Woman and infant struck by wrought iron gate

A small 4′ wide x 6′ high wrought iron pedestrian gate adjacent to a condominium complex entrance dropped off of its’ hinges. The gate had been continually sprayed with water from the irrigation system of the nearby planters. After approximately 20 years of this constant condition, the pivot hinges finally rusted away. A woman and her infant in a stroller were struck by the door as it fell from the pivots. No inspection or evaluation was ever made to the gate or pivots even though the paint was showing significant rust had developed. The owner of the adjacent condo, as well as the property management service, never paid any attention to the fence and rarely used it for entering the property.

Sliding gate strikes elderly woman

An elderly resident of an apartment complex was struck by a malfunctioning sliding gate when the gate operator suddenly sped up and came into contact with the woman as she was crossing the gate threshold. The automatic sliding gate used to close off a subterranean parking area in this apartment building was never serviced or maintained in any way. As a key card was used to access the parking area from the street side, the automatic timer of the gate operator was the only control to maintain the open position of the gate. The timer had finished the cycle and began to close the gate. The automatic sliding gate did not have any photo sensors or any other safety devices across the threshold, and the gate closed. During the travel of the gate the motor control suddenly sped up, and as the woman was about to cross the gate track on the threshold, she was struck by the leading edge of the moving gate. Measurements of force showed that when the woman made contact with the gate it was in excess of 500 pounds of force. As she went down from this impact, she broke her shoulder and hip.

Parking garage gate crushes down onto car

A tenant of a beach side apartment complex was leaving the subterranean parking area, his car approached the pedestrian sidewalk, and the driver stopped the car. While the car was still underneath the overhead gate, the pivot hinges that were mounted on both sides of the gate broke loose from the cinder block mounting plates. The overhead gate crashed down upon the car smashing the roof, trunk, rear window and windshield. It was determined that the salt air had corroded the hinges after many years without any lubrication or maintenance. Rust had developed that seized the bearings of the hinges. The rust had created a condition where the door movements had twisted the anchor bolts out of the wall since the hinges could no longer rotate. There was never any preventative service or maintenance to the motor controller, and the clutch mechanism that would have prevented this situation was found to have been disabled and in a failed condition. No cross threshold beams were installed, and the gate closed upon the occupied area due to the timer function of the gate operator.

Casino overhead security gate falls onto patron

A casino patron was standing adjacent to a loose link security gate. Suddenly the gate broke away from the drum that coiled the gate. The full weight of the gate and gate materials fell onto the patron, cracking his skull, imparting significant force to his neck and spine, and fracturing his lower leg. The casino had not had any service or maintenance performed to this security gate since it was installed 10 years prior. The gate was regularly opened and closed a couple of times a day.

Swinging gate reverses and smashes 2 cars

An automatic loop controlled swinging gate system suddenly reversed and smashed into two cars as the drivers were waiting to leave the parking lot. On a rain soaked day, a swinging automatic parking gate attempted to close while two vehicles were in the path of travel. The gate was supposed to have been monitored by in ground magnetic loops to guard against this situation. It was found that the loops were defective, and had been a known condition for several months prior to the incident. The service providers felt that the readings that were observed when tested were substandard, but failed to inform the property management. Both cars were hit by the un-sensored gate system.

Construction fencing gets blown onto pedestrian

A temporary gate and construction fence were lifted off of their support posts due to high winds in the area. An improperly anchored long term temporary construction fence became airborne when strong winds lifted it from the in-ground posts. A pedestrian was struck with the wind whipping fence, and was catapulted over 30 feet into the air when a subsequent gust lifted the gate and fence materials as he was attempting to cross the downed fence in his path. There were no appropriate connections made between the fence fabric and vertical posts. The gate and all of the fence posts were planted in sand only. At some point prior to the incident, privacy screen fabric was attached to this temporary fence and gate system. As the pedestrian attempted to cross over this now disconnected fence, a high gust of wind lifted him off of the ground and flung him into an adjacent street lamp post. It was determined that no engineering or calculations were ever made when the decision was made to place the screen fabric without further uplift hardware being installed. The original fence provider was never made aware of the changes made to his installation.

What went wrong?

If the gates were maintained, what went wrong? Was there an outside influence that was uncontrollable or acted upon the gate that led to the injury? Was the service provider competent to make appropriate repairs or maintenance?

If the gates were not maintained, the facilities either relied upon the owner or management to perform any repairs to these products that failed. The lack of inspection, maintenance and knowledge of the operators and gates are often due to a desire to decrease the costs to maintain the property. Some depositions have shown that owners felt that the reason that they have building insurance is to protect them from claims such as these. Failure to maintain is not to be offset by an insurance policy for coverage after an injury occurs.

Many gate related injuries have occurred because the automatic gate operator is not properly maintained. There are generally multiple types of safety devices that are part of these operators. Sensory loops that assist in obstacle detection with vehicular gates are generally buried adjacent to both sides of the threshold. These magnetic loops are often used to determine vehicle proximity to the path of travel of the gate. If these loops do not work as designed, they can create a condition where no zone coverage of protection exists.

Concrete or asphalt can cause reactions with the insulation of these loops and lead to direct grounding of the loop sensor. When the insulation of these loops has been compromised, water or other ground conditions can short out these sensor loops, yielding them ineffective. When a gate service provider works on a gate, it is essential to verify that all of the safety devices for that gate are functioning to their maximum potential. Threshold beams, magnetic loops, and auto reverse functions need to be checked regularly. Power outages can affect the motor controls, therefore back up batteries and charging systems all need routine maintenance verification. Control modules for various sensory and motive functions need to be checked for appropriate operations as well. The speed and force that the gate travels is a field adjustable condition. It is critical that these speed and force controls meet or exceed the manufacturer’s recommendations.